I love Peanut M&Ms. Without batting an eye I’d sacrifice my only son Isaac if Peanut M&Ms asked me to. Because I love them. Why do I love them? Three reasons: the bright colors that remind me of Sherwin Williams paints, the thin skull-like candy shell that protects the peanut-brain of deliciousness, and the overeating enabling “Tear and Share” jumbo bag.
How many people who have bought a “Tear and Share” sized bag have ever shared them?
None. I defy you to give me one example of someone who has ever walked up to you and said, “Look, this bag of ambrosia like candy is too big for me to eat by myself. Will you please share it with me?” I defy you!
But, the packaging works on me. When I buy the huge “Tear and Share” Peanut M&M bag and lay it on the counter, I make sure to point to the labelling on it for the cashier and I make a “Don’t judge me. I’m not some fatass who’s gonna eat all this. I’m gonna share it with someone!” face and feel self righteous. Then, I hide in a dark room and devour the bag in the course of 4 minutes.
Thank you Peanut M&Ms for making it just a little easier to hide the fact that I’m a candy guzzling, sweet toothed maniac with a gorging problem!
Ryan McGivern
